Why The Traditional Hospital Strategy Is Aging Itself Out
No strategic plan lasts forever.
This is something that hospitals and health systems are beginning to have to accept as patient demands are ever-changing due to widespread digital transformation going on across every industry.
Amazon has set the standard for customer centric convenience at your fingertips and is something that all large organizations are trying to replicate as it crucial to keep you top of mind in the eyes of your consumers.
This customer centric approach is a byproduct of integration and as healthcare continues to become more integrated post Cures Act it will become more customer centric leaving no other option than for the traditional hospital operating strategy to die out.
The traditional hospital operating strategy will eventually be replaced by a virtual-first model that integrates virtual care with in-person care. This will enhance both the continuity and the continuum of care and play a pivotal role in reducing unnecessary in-person visits which is extremely important considering the expected shortage of 124,000 physicians between now and 2032.
"Recently, the longstanding traditional patient-physician-referral relationship began to change. A smarter, internet-savvy, and self-interested patient population was looking for different aspects of service in different situations. In some cases, patients’ priority was convenience. In other cases, their priority was affordability. In other cases, patients began going to great lengths to find the best doctors for high-end care regardless of geographic location. In other cases, patients wanted care as close as their phone." - Kenneth Kaufman
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