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Voluntary benefit offerings expand to address healthcare costs in a tight labor market

Telehealth: Pioneering Affordable Healthcare in Today's Job Market


Employers are continuing to have to find innovative ways to address rising healthcare costs for their employees while also remaining competitive in a tight job market. This article highlights a few ways employers are tackling this challenge with their voluntary benefit strategies.


An employee working on a desk top computer in the office.
Employees are seeking more from their employers when it comes to benefits.

Voluntary benefits are becoming increasingly popular among employees as they offer discounted services and products to help with expensive medical costs. Although these offerings have only gained popularity over the last decade, it appears this trend is here to stay because "The focus many employees have today on benefits is a clear shift we observed during the pandemic. Employees depend on and expect more of their employers, especially when it comes to benefits. In turn, benefit offerings are evolving to keep up." -Goldman Sachs

Amidst the challenges of escalating healthcare costs and a competitive labor market, organizations are reimagining their voluntary benefit strategies. This insightful article explores how telehealth is stepping up as a dynamic solution, bridging the gap between accessible care and budget constraints. Virtual healthcare not only empowers employees with remote medical consultations but also positions companies as forward-thinking, caring employers who offer their employees care on demand, from anywhere.


In a landscape where employee well-being is paramount, telehealth radiates innovation, aligning healthcare affordability with modern workplace dynamics. The integration of telehealth services is a proactive step towards a healthier, more resilient workforce, ensuring both employee satisfaction and organizational prosperity.


Here are a few of the ways employers are planning to deliver these voluntary benefits. "Companies also are adding benefits to help employees control costs, such as:

  • Supplemental specialty medical programs, including cancer diagnosis/treatment, degenerative disease management, musculoskeletal support, and diabetes treatment;

  • Expanded resources, such as telemedicine, nurse advice lines, price transparency tools, digital navigation tools, and advocacy services to help employees find the right provider based on quality and cost; and

  • Financial wellness resources to help educate employees on rising costs and provide resources and tips for minimizing expenses." -Alan Goforth

Check out the full article from Benefits Pro.

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