Are you looking to implement new benefits for your employees, but you're worried they will be underutilized? The question of providing comprehensive employee benefits becomes significant when employees lack awareness of how to maximize them. While health benefits garner attention during enrollment or emergencies, employees often remain unaware of the diverse range of programs available or how to engage with them effectively. This gap between benefit offerings and employee understanding necessitates intervention from employers to bridge the divide.
CEO of Beam Benefits, Alex Frommeyer, highlights that the challenge boils down to a lack of awareness and education. Encouraging employee participation requires a dual approach: increasing awareness of available benefits and delivering effective education. Employers and brokers, however, have struggled to effectively communicate these offerings. Frommeyer suggests employing a multi-faceted approach, sharing information at different times and through various channels to cater to diverse learning preferences. By adopting a strategy that involves consistent repetition and varied communication methods, employers can overcome the challenge of educating their workforce about the benefits available.
To address this issue and enhance employee understanding and utilization of benefits, implementing user-friendly digital tools like telehealth could be a valuable solution. Telehealth platforms offer not only virtual medical consultations but also an opportunity to integrate decision support and educational resources. These tools can be accessible anytime, anywhere, aligning with the diverse ways employees prefer to learn. By harnessing the power of digital technology, employers can create a seamless and engaging experience for employees, enabling them to understand and effectively utilize the wide array of benefits at their disposal. This approach not only empowers employees but also contributes to a more informed, healthier, and satisfied workforce.
Check out the full article from Benefit News.
