Communications strategies HR can use to strengthen the workforce in 2023
Are you looking to strengthen your relationship with your workforce in 2023? Take a look at these helpful strategies. I'd like to highlight the strategy of emphasizing holistic wellbeing- "There is a lot on employers’ and workers’ minds, and it is time to reemphasize that wellbeing comes first when broadcasting stress-mitigating benefits and rebuilding a stronger company culture." - Dinesh Sheth
As the new year approaches, HR leaders are advised to evaluate their communications strategies from 2022 to prepare for anticipated changes and challenges in 2023. A three-pronged approach is recommended: assess past strategies, invest in successful ones, and eliminate those that failed.
In 2022, the global landscape witnessed significant shifts due to new regulations and pandemic-related changes. These shifts demanded effective communication from HR departments. From COVID-19 protocols to new wage transparency laws, HR managers had to keep employees informed about evolving regulations. As regulations shifted, HR leaders were required to proactively update the workforce and communicate changes through various channels like text, email, push notifications, and traditional mail.
Employee wellbeing also emerged as a crucial focus, as the stresses of the pandemic, political uncertainties, and economic challenges affected overall wellbeing. A Gympass survey revealed that almost half of employees reported a decline in wellbeing in 2022. To address this, HR leaders are urged to prioritize holistic wellbeing by promoting stress-mitigating benefits, such as fitness resources, financial wellness programs, and mental health coaching.
HR professionals should also be cautious of notification fatigue, as excessive communication can overwhelm employees. Consolidating work-related correspondence and resources within a mobile app can help manage notifications effectively. This method allows employees to opt-in to relevant notifications and access HR information when needed, without inundating personal or work emails.
Self-assessment is key as the year ends. Reflecting on what communication strategies succeeded and identifying areas for improvement is essential to reset and implement effective communication strategies for the coming year. By aligning communications with evolving needs and challenges, HR departments can strengthen engagement, employee satisfaction, and overall company culture.